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Setting New Standards In On-line Research
HCD Research is a marketing and communications research company that was founded in 1991. HCD Research focuses solely on providing traditional and e-based marketing and communications research services...

Innovative Products and Services
HCD Research offers a series of innovative Internet-based products and services covering all phases of the advertising cycle: message selection and optimization, advertising testing as well as tracking. In addition, we offer on-line focus groups for qualitative research...

New Services

   HCD Eye-Tracking Metrics

   HCD AdverTrak™

   Web Site Testing

   DTC Ad Testing

   Sales Detail Aid

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Latest News


HCD in the News
Nov. 3, 2008 — Poll Asks for Presidential Predictions, Rather Than Preference — Most presidential polls ask respondents whom they’ll be voting for Tuesday.
Oct. 28, 2008 — Glenn Kessler
of HCD Research discusses political ads
on Fox Philly's "The Last Word".
Oct. 20, 2008 — Glenn Kessler
of HCD Research discusses Sarah Palin's appearance
on Fox Philly's "The Last Word".
Oct. 16, 2008 — Glenn Kessler
of HCD Research discusses 3rd 2008 Presidential Debate Results
on Fox Philly's morning show.
October 08, 2008 — The Likeability Factor Survey — ...independents at Mediacurves.com thought the Democrat outperformed the Republican 52 percent to 34 percent.
October 03, 2008 — Our Media Curves research friends got real-time responses from more than a thousand self-identified Democrats, Republicans and independents last night...
Sept. 26, 2008 — Glenn Kessler
of HCD Research discusses debate results
on Fox Philly's "Last Word".
Sept. 16, 2008 — Glenn Kessler
of HCD Research discusses political ads
on Fox morning show.
Sept. 15, 2008 — Glenn Kessler
of HCD Research discusses political ads
on Fox Philly's "Last Word".
Sept. 9, 2008 — Glenn Kessler
of HCD Research discusses political ads
on Fox morning show.
Aug. 14, 2008 — Glenn Kessler
of HCD Research provides intro
for politcal study conducted by MyFox.
Aug 1, 2008 — Molinaro knows which way the wind blows — Borough President James Molinaro: Energy visionary? He doesn't think so, but a recent poll showed that many Americans believe...
July 24, 2008 — Fox 29 News
covers results
from MediaCurves.com™ study on McCain's campaign ad "Pump".
July 15, 2008 — CNN Segment Dramatically Shifts Opinion on MRFF Lawsuit Among Both Non-Christians and Christians
July 13, 2008 — N.J. firm's 'curves' track opinions — Technology follows viewers' reactions in lightning-fast time
May 16, 2008 — National Research Firm Launches Music Video Contest for Election '08
Apr. 14, 2008 — MediaCurves.com™
on the Fox 29 Special Election Segment
to test Obama's explanation of his comments regarding Pennsylvanians being "bitter".
Apr. 1, 2008 — HCD Research's
MediaCurves' technology used on the Fox 29 Special Election Segment
to discuss Obama and Clinton campaign ads.
Feb. 29, 2008 — HCD Research President Glenn Kessler on
the Fox 5 News at 10
to discuss Clinton Campaign ad "3AM Phone Call"
Feb. 4, 2008 — HCD Research President Glenn Kessler on
Fox's "Good Day New York"
to discuss the 2008 Super Bowl Commercials
Sep. 2007 — HCD Research President Glenn Kessler speaks at the e-Voter Institute Conference
Feb. 5, 2008 — Fox sets new Super Bowl records with audience and ad revenues — The New York Giants' dramatic last-minute win over the New England Patriots pulled in...
Feb. 5, 2008 — Ad score card's winners, losers — "I thought this year the game was much more interesting than the advertising," said Glenn Kessler, president of HCD Research...
Feb. 4, 2008 — Super Bowl Viewers Say FedEx Delivered Winning Ad — Results of a national study conducted among 2,400 Super Bowl viewers last night revealed...
Feb. 4, 2008 — The Postgame Ad-Ranking Game — A firm called HCD Research, which had the FedEx ad first, recruited more than 2,400 people...
Jan. 28, 2008 — State of the Union Viewers Show Range of Emotions — During the president's State of the Union address, research company MediaCurves.com conducted a poll...
Jan. 15, 2008 — Kennedy ad wins some over to Hugo Chavez — ...ads running now that are similar to those that ran last year can evidently have an effect...
Jan. 7, 2008 — Which Ads Will Score Among Super Bowl Viewers? — National Research Firm Will Test Ads and Announce Winners
Jan. 4, 2007 — It's All In Your Headgear: Woman Wearing Shawls Are Less Welcome in the 'Hood'

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